creating lasting experiences
A Principal UI / UX Designer based in Dallas, specializing in complex problem solving, identifying system inefficiencies, and creating experiences that drive value through research and collaboration!
featured projects
My projects have scaled up in complexity as my career has grown. Lately I’ve found myself balancing multiple large scale projects, demonstrating versatility, time management, and problem solving.
(2017 - 2025)
Franklin combs
behind the design
I excel in leading design initiatives, bringing innovative ideas to life, and improving user experiences through a strategic lens. I am dedicated to building strong, collaborative relationships within my team and across departments!
7Y
Years of diverse experience
From fintech startups to global retail giants, I’ve crafted seamless, intuitive, and scalable digital experiences that don’t just feel good, they drive real business impact.
100+
Research and validation
Conducted over 100+ hours of usability testing, validating designs and ensuring user needs were met.
$5M
Business & revenue Impact
Contributed to a $5M increase in digital transaction volume by improving an online payments experience.
110%
Efficiency & Optimization
Cut manual data entry time by 110%, saving merchants thousands of hours through bulk-edit capabilities.
"Don’t focus on solving problems, focus on creating experiences. Problems are temporary, experiences are a lifetime."
Franklin Combs
core principles
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Innovation
I embrace creativity and forward-thinking to deliver ground breaking experiences tailored to our users and business needs.
Collaboration
Great results come from teamwork. My sports background has helped me be a great team player, understanding my role and how to contribute to a winning mindset.
Integrity
Transparency and honesty define my character, helping me establish trust and meaningful, long-lasting relationships.
Excellence
I am committed to delivering exceptional quality in every detail, pushing boundaries to exceed expectations.
Don’t just take my word for it
Hear from some of my amazing colleagues who are also excelling!
“Franklin’s ability to communicate and convey expectations is unmatched. He understands the big picture of the product and has a striking ability to meet tough timelines with intuitive designs.”
Shelly A.
Senior Product Manager, 2025
“Franklin understands business needs and balances these well with user feedback. He is dedicated to hosting design thinking sessions with the team and testing in order to validate assumptions.”
Jon P.
Staff Business Partner, 2024
“Franklin brings a fresh perspective to each design review. He introduces and explores new designs, contributing to an innovative work environment. He’s an excellent team player.”
Evan Z.
Senior Ui UX Designer, 2024
“Franklin is a detail oriented person. He understands concepts quickly and delivers quality work. He is flexible to changes, collaborates well, and is proactive about reaching out to deliver the best result.”
Saheli S.
Principal Developer, 2024
